How I built a company and overgrown crypto giant FTX in just 6 months
It’s often said that over 50% of small businesses fail in the first year, and 95% fail within the first five years. This has been just 2 quarters for us, but we’ve got some news to share!
According to CNBC, at its peak, FTX was valued at $32 billion, and as of today, I’m proud to say that my company is now worth more than a crypto giant FTX.
How did it start?
It’s been rough in the last 6 months with a lot of uncertainty in the market and working 12 hours a day 8 days a week. Given the pandemic, inflation, and coming recession, it’s not easy for new companies to catch up.
Hard work pays off and this was always in my mind, no matter the surrounding circumstances. I’ve aimed high.
Starting small, installing my Notion, Figma, equipped with GitHub Copilot, and creating my Slack workspace, there was little to no doubt as I had all the tools I needed to build a successful startup.
Before starting any solid work, I had to enrich my knowledge by reading books such as The Intelligent Investor, Who Moved My Cheese?, and Extreme Ownership.
How did it continue?
I had to overcome my introverted personality and write down my first cold email. Instead of writing just one, I’ve decided to do a so-called AB test to take a more scientific approach. I had 5 email templates ready, and now was the time to gather potential client contact details.
I’ve opened google maps, searched for local businesses, scrapped contact information from their web pages, and put everything into my CRM.
At that time, I was spending ~$800/month on subscriptions for all these services without having any income, but I knew I was headed in the right direction and everything would pay off. I took a risk, but my risk was calculated.
When I had 100 email addresses, names of the businesses, and names of the decision makers, I was ready to send the emails. 20 emails per template should be enough to get a rough idea of which email template performs the best. I’ve sent out the emails and waited …
How did it end?
… I’m still waiting for someone to open the emails, but in the meantime, big things happened!
FTX filed for bankruptcy, and my company Dinirio is now worth more than FTX.
